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Research papers

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble
Company: Moskowitz Jacobs Inc.
September 1, 2000
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Citation

Moskowitz, Fehr, Gofman, Stanley and Noble (2000a, September 01). Integrating high-level (expanded conjoint) research to a portal company . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/integrating-high-level-expanded-conjoint-research-to-a-portal-company-


Research papers

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Stefan Binner
Company: bms marketing research + strategy
September 1, 2000
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Citation

Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/www-and-international-industrial-marketing-research


Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000
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Citation

Morace, F. (2000a, September 01). Net and nomadism. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/net-and-nomadism


Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/retail-vs-direct


Research papers

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
September 1, 2000
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Citation

MacLeod and Nash (2000a, September 01). Technology acceptance, techno-fears and the rise of the post- modern consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/technology-acceptance-techno-fears-and-the-rise-of-the-post--modern-consumer


Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-networking


Research papers

The Internet

This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is...

Catalogue: Ethnic Marketing 2000
Author: Reynaldo Caudillo
July 1, 2000
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Citation

Caudillo, R. (2000a, July 01). The Internet. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-internet


Research papers

Pushing the envelope

For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Andrew Elder, Tony Incalcatera
June 20, 2000
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Citation

Elder and Incalcatera (2000a, June 20). Pushing the envelope . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pushing-the-envelope-


Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000
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Citation

Comley, P. (2000a, June 15). Pop-up surveys. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pop-up-surveys